Back to We're In the NewsNews Release April 13, 2004FOR IMMEDIATE RELEASE Lane County and The Ulum Group Receive International Award Of Distinction for ‘Less Is Best’ Waste Reduction CampaignEugene, Ore. – Lane County Waste Management and The Ulum Group have received the Award of Distinction from The Communicator Awards 2004 Print Media competition in the public service category for their ‘Less is Best’ waste reduction campaign.The ‘Less is Best’ campaign, funded by Lane County Waste Management and a solid waste grant from the Oregon Department of Environmental Quality, consisted of three phases: collection of used holiday cards, the pledge to reduce waste, and junk mail reduction. The Ulum Group account team, led by Vice President Monica Shovlin, used a variety of communication vehicles to educate Lane County residents about the impacts of landfill expansion, to encourage them to reduce waste in their everyday lives, and to offer suggestions on waste reduction, recycling and reuse. The campaign, which ran from August 2002 through September 2003, included print advertising, media relations, public speaking, Web site communications, promotional incentives, special events and partnerships with local businesses and other community organizations. As a result, Lane County Waste Management collected over one ton of used holiday cards for reuse by St. Jude’s Ranch for Children, 325 pledges to reduce waste, and 3,500 requests for removal from direct marketing lists. The Communicator Awards is an international competition that recognizes outstanding work in the communications field. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The 2004 competition drew 3,743 entries from throughout the United States and several foreign countries. The Award of Distinction, given to projects that exceed industry standards in communicating a message or idea, was awarded to approximately 18 percent of the 2004 entries. For more information, visit www.communicator-awards.com. About Lane County Waste ManagementLane County Waste Management is a Division of Lane County Government, which provides safe recycling and disposal opportunities at 16 transfer sites and waste reduction education throughout Lane County. Lane County Government provides a variety of public services to 328,000 Lane County citizens through public safety, public works, human services, elections, vital records and other systems.About The Ulum GroupThe Ulum Group was founded in 1995 to provide clients with the best possible public relations services. With more than 20 years of experience, President Jenny Ulum, APR, has assembled a team of highly skilled, seasoned professionals to serve their growing roster of business, government and nonprofit clients. Today, The Ulum Group has 12 employees in Portland and Eugene, and is among the most successful public relations firms in the state, ranked the seventh largest by the 2004 Oregon Business Power Book. For more information, visit www.ulum.com. |
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